Move from Keywords to Concepts
Previously, keyword stuffing was an excellent tactic for ranking high in search engines, but those days are gone. Nowadays, search engines focus more on concepts rather than keywords. In other words, Google's algorithm is designed to understand the intent behind the search query used by a user. Therefore, it is essential to focus on creating content around concepts that are relevant to your audience.
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Optimize for Voice Search
As the use of voice assistants like Google Assistant, Siri, or Alexa increases, optimizing for voice search is now essential. Voice searches are more conversational and come with long-tail keywords, so it's vital to make sure your content is structured to match a conversational tone.
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Focus on Featured Snippets
Featured snippets are summaries of answers to a user's query that appear on the top of search results in a box. As a digital marketing agency in Kolkata, you should focus on creating content that fits within the character count since that's how a featured snippet appears on Google. If your content gets featured, it increases your traffic, and you get recognized as a credible source of information.
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Leverage Technical SEO
Technical SEO mainly focuses on optimizing the structure of your website or implementing the necessary coding to improve your website's visibility in search engines. As an SEO service in Bangalore, you should ensure your website's structure is easy to navigate, load speed is fast, and your website is mobile-friendly and secure with an HTTPS certificate.
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Create Content for Google's AI
Google's AI is getting smarter every day, so as an SEO company in Kolkata, you should create content that is comprehensive, engaging, and long-form. The algorithm prefers content with an authoritative voice since it's designed to understand the depth of knowledge you possess in a particular field or topic.
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Invest in Video Content
As a digital marketing agency in Kolkata, you should invest in a video content strategy. Video content is more engaging and easy to consume than written content. Videos also give you a chance to provide in-depth content while keeping your audience engaged for a more extended period.
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Implement EAT Principles
EAT stands for Expertise, Authoritativeness, and Trustworthiness. These principles help to gauge the quality of your content and are rapidly used by Google to evaluate your website's quality. As an SEO service in Bangalore, you need to ensure your content passes the EAT principles because it improves your website's trustworthiness.
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Consider Content-Focused Link building
Link building is an essential part of SEO, and it's been done for years. However, as the evolution of SEO content continues, link-building is becoming more content-focused. You need to create high-quality content that others would want to link to, rather than focusing on traditional link-building techniques.
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Conclusion:
The evolution of SEO content has brought a lot of changes to the digital marketing industry. As a digital marketing agency in Kolkata, you should invest in the latest SEO trends and tactics to stay relevant. The points we've discussed above are practical and will help you stay ahead in the SEO game. As an SEO service in Bangalore, your primary objective is to grow your client's websites, and to achieve this goal, you need to be aware that SEO is a continuous process that requires constant updates.
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